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[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling
magnet:?xt=urn:btih:f699dc6af6a5441d9cebf9d7c88b0aa6985f9e80&dn=[ CourseHulu.com ] Linkedin - Marketing Attribution and Mix Modeling
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Hash值:
f699dc6af6a5441d9cebf9d7c88b0aa6985f9e80
点击数:
159
文件大小:
306.04 MB
文件数量:
21
创建日期:
2022-3-28 11:54
最后访问:
2024-9-20 02:21
访问标签:
CourseHulu
com
Linkedin
-
Marketing
Attribution
and
Mix
Modeling
文件列表详情
~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp4 10.57 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp4 4.28 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp4 6.67 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.mp4 5.09 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp4 6.38 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp4 5.13 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp4 5.47 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.mp4 8.1 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp4 12.72 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp4 16.01 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp4 19.46 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp4 40.17 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp4 33.47 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp4 44.28 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp4 46.1 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp4 7.39 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp4 10.24 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp4 6.1 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp4 4.86 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp4 7.22 MB
~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp4 6.34 MB
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