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文件数量:
302
创建日期:
2023-3-24 22:45
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2024-9-17 13:24
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文件列表详情
1. Foundations/0. Intro into CRO/0. Intro/Intro to CRO - CXL Institute.mp4 27.71 MB
1. Foundations/0. Intro into CRO/1. Why CRO/Why CRO - CXL Institute 1.mp4 48.98 MB
1. Foundations/0. Intro into CRO/2. The Basics/The basics - CXL Institute 2.mp4 35.18 MB
1. Foundations/0. Intro into CRO/3. Managing Ideas/Managing ideas - CXL Institute 3.mp4 107.47 MB
1. Foundations/0. Intro into CRO/4. Sources of insight/Sources of insight - CXL Institute 4.mp4 183.77 MB
1. Foundations/0. Intro into CRO/5. AB testing basics/AB testing basics - CXL Institute 5.mp4 105.87 MB
1. Foundations/0. Intro into CRO/6. Bringing it all together/Bringing it all together - CXL Institute 6.mp4 151.61 MB
1. Foundations/1. Best Practices/6. Principles of persuasive design/Principles of persuasive design - CXL Institute.mp4 121.48 MB
1. Foundations/10. Landing Page Optimization/0. Intro/Landing page optimization - CXL Institute.mp4 36.16 MB
1. Foundations/10. Landing Page Optimization/1. Understanding the landing page experience/Understanding the landing page experience - CXL Institute.mp4 280.62 MB
1. Foundations/10. Landing Page Optimization/10. Landing page design part 1 – the 6 most important design elements/Landing page design part 1 - the 6 most important design ele.mp4 36.31 MB
1. Foundations/10. Landing Page Optimization/11. Landing page design part 2 – Visual Hierarchy, the 6 most important aspects/Landing page design part 2 - Visual Hierarchy, the 6 most im.mp4 45.91 MB
1. Foundations/10. Landing Page Optimization/12. Landing page design part 3 – form design/Landing page design part 3 - form design - CXL Institute.mp4 41.74 MB
1. Foundations/10. Landing Page Optimization/13. Putting it all together – How to audit landing pages and build an optimization strategy/Putting it all together - How to audit landing pages and bui.mp4 109.66 MB
1. Foundations/10. Landing Page Optimization/2. Fast vs slow thinking and cognitive biases/Fast vs slow thinking and cognitive biases - CXL Institute.mp4 316.95 MB
1. Foundations/10. Landing Page Optimization/3. Intro to brain chemicals – Dopamine and Cortisol/Intro to brain chemicals - Dopamine and Cortisol - CXL Insti.mp4 68.33 MB
1. Foundations/10. Landing Page Optimization/4. Wireframing and Information Hierarchy/Wireframing and Information Hierarchy - CXL Institute.mp4 225.32 MB
1. Foundations/10. Landing Page Optimization/5. Quantitative LPO research using Google Analytics/Quantitative LPO research using Google Analytics - CXL Insti.mp4 112.83 MB
1. Foundations/10. Landing Page Optimization/6. Qualitative LPO research – part 1/Qualitative LPO research - part 1 - CXL Institute.mp4 65.62 MB
1. Foundations/10. Landing Page Optimization/7. Qualitative LPO research – part 2/Qualitative LPO research - part 2 - CXL Institute.mp4 75.27 MB
1. Foundations/10. Landing Page Optimization/8. Landing page copywriting part 1 – How to write copy for landing pages/Landing page copywriting part 1 - How to write copy for land.mp4 52.26 MB
1. Foundations/10. Landing Page Optimization/9. Landing page copywriting part 2 – The 5 most important landing page copy elements/Landing page copywriting part 2 - The 5 most important landi.mp4 47.23 MB
1. Foundations/2. Intro into Conversion copywriting/1. Value Propositions/Value Propositions.mp4 66.76 MB
1. Foundations/2. Intro into Conversion copywriting/2. How to Review and Improve Copy/How to Review and Improve Copy.mp4 35.05 MB
1. Foundations/2. Intro into Conversion copywriting/4. Using Video/Using video.mp4 22.62 MB
1. Foundations/3. Product Messaging/0. Intro Product Messaging/Product messaging - CXL Institute.mp4 35.28 MB
1. Foundations/3. Product Messaging/1. How to Conduct a Copy Teardown/01-How to Conduct a Copy “Teardown” - CXL Institute.mp4 168.68 MB
1. Foundations/3. Product Messaging/2. Introduction to Message -Mining/02-Introduction to Message-Mining - CXL Institute.mp4 103.11 MB
1. Foundations/3. Product Messaging/3. Mining Messages From Your Customers/03-Mining Messages From Your Customers - CXL Institute.mp4 180.52 MB
1. Foundations/3. Product Messaging/4. Crafting Effective Unique Value Propositions/04-Crafting Effective Unique Value Propositions - CXL Institute.mp4 260.92 MB
1. Foundations/3. Product Messaging/5. Message Hierarchies/05-Message Hierarchies - CXL Institute.mp4 248.36 MB
1. Foundations/3. Product Messaging/6. Writing the First Draft/06-Writing the First Draft - CXL Institute.mp4 104.97 MB
1. Foundations/3. Product Messaging/7. Editing & Punching up your Copy/07-Editing & Punching Up Your Copy - CXL Institute.mp4 80.82 MB
1. Foundations/3. Product Messaging/8. Conversion-Focused Formatting & Layout/08-Conversion-Focused Formatting & Layout - CXL Institute.mp4 275.32 MB
1. Foundations/3. Product Messaging/9. Petdoors.com Home Page Performance/09-Petdoors.com Home Page Performance - CXL Institute.mp4 75.1 MB
1. Foundations/4. People & Psychology/1. Caldini's 7 Principles of Persuasion/Cialdini’s 6 Principles of Persuasion.mp4 62.99 MB
1. Foundations/4. People & Psychology/2. Fogg Behaivior Model/Fogg Behavior Model.mp4 27.3 MB
1. Foundations/5. Social Proof/0. Intro Social Proof/Social Proof - CXL Institute.mp4 7.71 MB
1. Foundations/5. Social Proof/1. What is Social Proof/What is Social Proof.mp4 16.23 MB
1. Foundations/5. Social Proof/2. Writing Case Studies & Testimonials/2 - Writing Case Studies & Testimonials from Peep Laja.mp4 33.35 MB
1. Foundations/5. Social Proof/3. Conducting Customer Interviews/Conducting Customer Interviews.mp4 33.19 MB
1. Foundations/6. Intro into Neuro Marketing/1. About Your Instructor – Roger Dooley/About Your Instructor - Roger Dooley - CXL Institute-2.mp4 6.55 MB
1. Foundations/6. Intro into Neuro Marketing/10. Angle/Angle - CXL Institute.mp4 53.1 MB
1. Foundations/6. Intro into Neuro Marketing/11. Friction/Friction - CXL Institute.mp4 22.46 MB
1. Foundations/6. Intro into Neuro Marketing/12. Friction Part 2/Friction Part 2 - CXL Institute.mp4 21.78 MB
1. Foundations/6. Intro into Neuro Marketing/13. Friction Part 3/Friction Part 3 - CXL Institute.mp4 8.25 MB
1. Foundations/6. Intro into Neuro Marketing/2. It’s Time for a Marketing Revolution/It's Time for a Marketing Revolution - CXL Institute.mp4 70.5 MB
1. Foundations/6. Intro into Neuro Marketing/3. Schools of Thought/Schools of Thought - CXL Institute.mp4 19.05 MB
1. Foundations/6. Intro into Neuro Marketing/4. EEG, Biometrics, Eyetracking, Facial Coding/EEG, Biometrics, Eyetracking, Facial Coding - CXL Institute-1.mp4 16.09 MB
1. Foundations/6. Intro into Neuro Marketing/5. How Do I Know this Isn’t Bullshit/How Do I Know this Isn't Bullshit - CXL Institute.mp4 26.46 MB
1. Foundations/6. Intro into Neuro Marketing/6. Event Video Five Neuromarketing Hacks to Dominate Your Market/Event Video Five Neuromarketing Hacks to Dominate Your Marke.mp4 280.16 MB
1. Foundations/6. Intro into Neuro Marketing/7. The Persuasion Slide Overview/The Persuasion Slide.mp4 16.94 MB
1. Foundations/6. Intro into Neuro Marketing/8. Gravity/Gravity - CXL Institute.mp4 24.65 MB
1. Foundations/6. Intro into Neuro Marketing/9. Nudge/Nudge - CXL Institute.mp4 26.78 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/0. Intro/Developing & Testing an Emotional Content Strategy - CXL Ins.mp4 15.98 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/1. What is Emotional Targeting/What is Emotional Targeting.mp4 41.66 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/2. Emotional Targeting for Mobile/Emotional Targeting for Mobile.mp4 31.15 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/3. Step 1 Emotional Competitor Analysis/Step 1 Emotional Competitor Analysis - CXL Institute.mp4 47.13 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/4. Step 2 Emotional SWOT Test/Step 2 Emotional SWOT Test.mp4 22.98 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/5. Step 3 Emotional Content Strategy/Step 3 Emotional Content Strategy.mp4 20.57 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/6. Step 4 Testing/Step 4 Testing.mp4 41.69 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/7. Case Study/Case Study.mp4 48.46 MB
1. Foundations/7. Developing & Testing an Emotional Content Strategy/8. Case Study #2/Case Study #2.mp4 40.88 MB
1. Foundations/8. Influence and Interactive Design/0. Intro/Influence and interactive design - CXL Institute.mp4 6.97 MB
1. Foundations/8. Influence and Interactive Design/1. Desired outcomes overview/Desired Outcomes Overview.mp4 67.28 MB
1. Foundations/8. Influence and Interactive Design/2. Design principles overview/Design Principles Overview.mp4 20.95 MB
1. Foundations/8. Influence and Interactive Design/3. Directing attention/Directing Attention.mp4 20.75 MB
1. Foundations/8. Influence and Interactive Design/4. Educating customers/Educating Customers.mp4 33.66 MB
1. Foundations/8. Influence and Interactive Design/5. Evoking emotion/Evoking Emotion.mp4 70.6 MB
1. Foundations/8. Influence and Interactive Design/6. Decision making/Decision Making.mp4 52.17 MB
1. Foundations/8. Influence and Interactive Design/7. Trust & credibility/Trust & Credibility.mp4 39.88 MB
1. Foundations/8. Influence and Interactive Design/8. Creating a path/Creating a path - CXL Institute.mp4 39.48 MB
1. Foundations/8. Influence and Interactive Design/9. Re-engaging customers/Re-Engaging Customers.mp4 53.75 MB
1. Foundations/9. Google Analytics for beginners/0. Intro/Google Analytics for beginners - CXL Institute.mp4 42.14 MB
1. Foundations/9. Google Analytics for beginners/1. Your Introduction to Google Analytics Basics/Your Introduction to Google Analytics Basics - CXL Institute.mp4 53.05 MB
1. Foundations/9. Google Analytics for beginners/10. Getting Started Property Settings/Getting Started Property Settings - CXL Institute.mp4 116.15 MB
1. Foundations/9. Google Analytics for beginners/11. Getting Started View Settings/Getting Started View Settings - CXL Institute.mp4 78 MB
1. Foundations/9. Google Analytics for beginners/12. Getting Started Filters – The Basics/Getting Started Filters - The Basics - CXL Institute.mp4 179.23 MB
1. Foundations/9. Google Analytics for beginners/13. Understanding Traffic Types of Traffic/Understanding Traffic Types of Traffic - CXL Institute.mp4 82.34 MB
1. Foundations/9. Google Analytics for beginners/14. Understanding Traffic Customizing Traffic Sources – Part 1/Understanding Traffic Customizing Traffic Sources - Part 1 -.mp4 97.36 MB
1. Foundations/9. Google Analytics for beginners/15. Understanding Traffic Customizing Traffic Sources – Part 2/Understanding Traffic Customizing Traffic Sources - Part 2 -.mp4 80.88 MB
1. Foundations/9. Google Analytics for beginners/16. Understanding Results Destination Goals/Understanding Results Destination Goals - CXL Institute.mp4 90.89 MB
1. Foundations/9. Google Analytics for beginners/17. Understanding Results Duration Goals/Understanding Results Duration Goals - CXL Institute.mp4 57.78 MB
1. Foundations/9. Google Analytics for beginners/18. Understanding Results Pages per Session Goals/Understanding Results Pages per Session Goals - CXL Institut.mp4 56.48 MB
1. Foundations/9. Google Analytics for beginners/19. Understanding Results Event Goals/Understanding Results Event Goals - CXL Institute.mp4 60.58 MB
1. Foundations/9. Google Analytics for beginners/2. Getting to Know GA Using Reports/Getting to Know GA Using Reports - CXL Institute.mp4 110.46 MB
1. Foundations/9. Google Analytics for beginners/20. Understanding Results Ecommerce/Understanding Results Ecommerce - CXL Institute.mp4 74.25 MB
1. Foundations/9. Google Analytics for beginners/21. Analyzing Reports – The Basics/Analyzing Reports - The Basics - CXL Institute.mp4 44.18 MB
1. Foundations/9. Google Analytics for beginners/22. Wrap Up & Resources/Wrap Up & Resources - CXL Institute.mp4 38.53 MB
1. Foundations/9. Google Analytics for beginners/3. Getting to Know GA Introduction to Admin/Getting to Know GA Introduction to Admin - CXL Institute.mp4 89.82 MB
1. Foundations/9. Google Analytics for beginners/4. Getting to Know GA Realtime Reports/Getting to Know GA Realtime Reports - CXL Institute.mp4 41.86 MB
1. Foundations/9. Google Analytics for beginners/5. Getting to Know GA Audience Reports/Getting to Know GA Audience Reports - CXL Institute.mp4 95.79 MB
1. Foundations/9. Google Analytics for beginners/6. Getting to Know GA Acquisition Reports/Getting to Know GA Acquisition Reports - CXL Institute.mp4 59.72 MB
1. Foundations/9. Google Analytics for beginners/7. Getting to Know GA Behavior Reports/Getting to Know GA Behavior Reports - CXL Institute.mp4 45.05 MB
1. Foundations/9. Google Analytics for beginners/8. Getting to Know GA Conversions Reports/Getting to Know GA Conversions Reports - CXL Institute.mp4 88.03 MB
1. Foundations/9. Google Analytics for beginners/9. Getting Started Account Settings/Getting Started Account Settings - CXL Institute.mp4 26.55 MB
2. Conversion research/11. Conversion Research/10. Live Chat Transcripts/Live Chat Transcripts.mp4 21.23 MB
2. Conversion research/11. Conversion Research/14. Google Analytics Health Check/Google Analytics Health Check.mp4 147.89 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/1. The ResearchXL Model - CXL Institute.mp4 25.52 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 1 Heuristic Analysis.mp4 20.73 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 2 Technical Analysis.mp4 14.23 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 3 Digital Analytics.mp4 21.28 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 4 Qualitative Research.mp4 35.65 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 5 User Testing.mp4 18.27 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 6 Mouse Tracking Analysis.mp4 29.78 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 7 What to Do After Research.mp4 50.41 MB
2. Conversion research/11. Conversion Research/2. The ResearchXL Model/Step 8 Measuring the Effectiveness of a Testing Program.mp4 31.16 MB
2. Conversion research/11. Conversion Research/22. Copytesting introduction/Copytesting introduction - CXL Institute.mp4 66.9 MB
2. Conversion research/11. Conversion Research/23. How to use Copytesting/How to use Copytesting - CXL Institute.mp4 116.87 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/01. Why Conduct Surveys.mp4 33.52 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/02. Strategies for Survey Design.mp4 35.98 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/03. Common Mistakes in Survey Design.mp4 32.94 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/04. Conducting In-House Surveys.mp4 22.63 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/05. Cognitive Biases in Survey Design.mp4 17.72 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/06. Cognitive Biases on the User End.mp4 12.07 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/07. Using the Voice of the Customer.mp4 21.01 MB
2. Conversion research/11. Conversion Research/6. Survey design theory/2- What Kind of Data do We Need- from Peep Laja.mp4 41.81 MB
2. Conversion research/11. Conversion Research/7. Customer Surveys via Email/Customer Surveys via Email.mp4 84.33 MB
2. Conversion research/11. Conversion Research/8. Talk to Customer Support/Talk to Customer Support.mp4 22.68 MB
2. Conversion research/11. Conversion Research/9. Web & Exit Surveys/Web & Exit Surveys.mp4 39.08 MB
2. Conversion research/12. Using analytics to find conversion opportunities/0. Intro/Using analytics to find conversion opportunities - CXL Insti.mp4 10.4 MB
2. Conversion research/12. Using analytics to find conversion opportunities/1. Getting started using goals to quantify outcomes/Getting Started Using Goals to Quantify Outcomes.mp4 29.84 MB
2. Conversion research/12. Using analytics to find conversion opportunities/2. Evaluating traffic quality/Evaluating Traffic Quality.mp4 24.66 MB
2. Conversion research/12. Using analytics to find conversion opportunities/3. Metrics that matter (and some that don’t)/Metrics that Matter (and Some that Don’t).mp4 29.62 MB
2. Conversion research/12. Using analytics to find conversion opportunities/4. Secondary dimensions and advanced segments/Secondary Dimensions and Advanced Segments.mp4 24.45 MB
2. Conversion research/12. Using analytics to find conversion opportunities/5. Spotting conversion opportunities/Spotting Conversion Opportunities.mp4 25.33 MB
2. Conversion research/12. Using analytics to find conversion opportunities/6. Building advanced segments/Building Advanced Segments.mp4 34.01 MB
2. Conversion research/12. Using analytics to find conversion opportunities/7. Custom segments/Custom Segments.mp4 18.48 MB
2. Conversion research/12. Using analytics to find conversion opportunities/8. Event tracking/Event Tracking.mp4 31.76 MB
2. Conversion research/12. Using analytics to find conversion opportunities/9. Auditing your analytics/Auditing your Analytics.mp4 24.77 MB
2. Conversion research/13. Google Tag manager for Beginners/0. Intro/Google Tag Manager for beginners - CXL Institute.mp4 30.17 MB
2. Conversion research/13. Google Tag manager for Beginners/1. Your Introduction to Google Tag Manager Basics/Your Introduction to Google Tag Manager Basics - CXL Institu.mp4 58.04 MB
2. Conversion research/13. Google Tag manager for Beginners/10. Getting Started Scripts & Pixels/Getting Started Scripts & Pixels - CXL Institute.mp4 66.21 MB
2. Conversion research/13. Google Tag manager for Beginners/11. Tracking Engagement Clicks & Time/Tracking Engagement Clicks & Time - CXL Institute.mp4 140.02 MB
2. Conversion research/13. Google Tag manager for Beginners/12. Tracking Engagement Scroll/Tracking Engagement Scroll - CXL Institute.mp4 102.79 MB
2. Conversion research/13. Google Tag manager for Beginners/13. Tracking Engagement YouTube Videos/Tracking Engagement YouTube Videos - CXL Institute.mp4 76.33 MB
2. Conversion research/13. Google Tag manager for Beginners/14. Data Layer 101 Storing Details/Data Layer 101 Storing Details - CXL Institute.mp4 71.55 MB
2. Conversion research/13. Google Tag manager for Beginners/15. Data Layer 101 Reading Details/Data Layer 101 Reading Details - CXL Institute.mp4 68.58 MB
2. Conversion research/13. Google Tag manager for Beginners/15. Tracking Ecommerce The Basics/Tracking Ecommerce The Basics - CXL Institute.mp4 132.96 MB
2. Conversion research/13. Google Tag manager for Beginners/16. Deep Dive Cross-Domain Tracking/Deep Dive Cross-Domain Tracking - CXL Institute.mp4 56.53 MB
2. Conversion research/13. Google Tag manager for Beginners/17. Deep Dive Tag Sequencing/Deep Dive Tag Sequencing - CXL Institute.mp4 15.51 MB
2. Conversion research/13. Google Tag manager for Beginners/18. Deep Dive Formatting Variables/Deep Dive Formatting Variables - CXL Institute.mp4 37.3 MB
2. Conversion research/13. Google Tag manager for Beginners/19. Wrap Up & Resources/Wrap Up & Resources - CXL Institute.mp4 54.16 MB
2. Conversion research/13. Google Tag manager for Beginners/2. Getting to Know GTM Tags/Getting to Know GTM Tags - CXL Institute.mp4 26.36 MB
2. Conversion research/13. Google Tag manager for Beginners/3. Getting to Know GTM Triggers/Getting to Know GTM Triggers - CXL Institute.mp4 33.18 MB
2. Conversion research/13. Google Tag manager for Beginners/4. Getting to Know GTM Variables/Getting to Know GTM Variables - CXL Institute.mp4 27.8 MB
2. Conversion research/13. Google Tag manager for Beginners/5. Getting to Know GTM Data Layer/Getting to Know GTM Data Layer - CXL Institute.mp4 30.17 MB
2. Conversion research/13. Google Tag manager for Beginners/6. Getting to Know GTM Organization/Getting to Know GTM Organization - CXL Institute.mp4 65.75 MB
2. Conversion research/13. Google Tag manager for Beginners/7. Getting to Know GTM Preview Mode/Getting to Know GTM Preview Mode - CXL Institute.mp4 49.15 MB
2. Conversion research/13. Google Tag manager for Beginners/8. Getting to Know GTM Workflow/Getting to Know GTM Workflow - CXL Institute.mp4 66.87 MB
2. Conversion research/13. Google Tag manager for Beginners/9. Getting Started Creating Your First Tag/Getting Started Creating Your First Tag - CXL Institute.mp4 39.87 MB
2. Conversion research/14. User Research/0. Intro/User research - CXL Institute.mp4 76.2 MB
2. Conversion research/14. User Research/1. Why everyone should be doing more user research/Why everyone should be doing more user research - CXL Instit.mp4 507.4 MB
2. Conversion research/14. User Research/2. How different research techniques will help you answer different questions/How different research techniques will help you answer diffe.mp4 297.96 MB
2. Conversion research/14. User Research/3. Listening to what people say/Listening to what people say - CXL Institute.mp4 395.91 MB
2. Conversion research/14. User Research/4. Watching what people do/Watching what people do - CXL Institute.mp4 447.58 MB
2. Conversion research/14. User Research/5. How to conduct research with the right people/How to conduct research with the right people - CXL Institut.mp4 313.68 MB
2. Conversion research/14. User Research/6. How to synthesize your research/How to synthesize your research - CXL Institute.mp4 261.11 MB
2. Conversion research/14. User Research/7. Creating memorable, useful research deliverables/Creating memorable, useful research deliverables - CXL Insti.mp4 366.82 MB
2. Conversion research/15. Fast and Rigorous User Personas/4. Setting Up the Survey/Setting Up the Survey - CXL Institute.mp4 6.84 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/0. Intro/Heuristic Analysis frameworks for conversion optimization au.mp4 5.81 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/1. Introduction to heuristic evaluation/Introduction to heuristic evaluation - CXL Institute.mp4 51.9 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/2. Relevance/Relevance - CXL Institute.mp4 53.4 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/3. Trust and orientation/Trust and orientation - CXL Institute.mp4 38.5 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/4. Stimulating users to buy/Stimulating users to buy - CXL Institute.mp4 56.7 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/5. Security and convenience/Security and convenience - CXL Institute.mp4 96.78 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/6. Confirmation/Confirmation - CXL Institute.mp4 40.78 MB
2. Conversion research/16. Heuristic Analysis frameworks for conversion optimization audits/7. Systematic evaluation/Systematic evaluation - CXL Institute.mp4 66.06 MB
2. Conversion research/17. Google Analytics Audit/0. Intro/Google Analytics audit - CXL Institute.mp4 39.01 MB
2. Conversion research/17. Google Analytics Audit/1. Level set/Level set - CXL Institute.mp4 29.77 MB
2. Conversion research/17. Google Analytics Audit/10. GA Events/GA Events - CXL Institute.mp4 59.63 MB
2. Conversion research/17. Google Analytics Audit/11. GA Goals/GA Goals - CXL Institute.mp4 15.79 MB
2. Conversion research/17. Google Analytics Audit/12. PII (Personally Identifiable Information)/PII (Personally Identifiable Information) - CXL Institute.mp4 30.55 MB
2. Conversion research/17. Google Analytics Audit/13. EEC (Enhanced Ecommerce)/EEC (Enhanced Ecommerce) - CXL Institute.mp4 44.6 MB
2. Conversion research/17. Google Analytics Audit/14. Wrapping Up/Wrapping Up - CXL Institute.mp4 24.17 MB
2. Conversion research/17. Google Analytics Audit/2. Account And Property Overview/Account And Property Overview - CXL Institute.mp4 29.33 MB
2. Conversion research/17. Google Analytics Audit/3. GA Property and View/GA Property and View - CXL Institute.mp4 61.55 MB
2. Conversion research/17. Google Analytics Audit/4. Sending Page Views Correctly/Sending Page Views Correctly - CXL Institute.mp4 30.39 MB
2. Conversion research/17. Google Analytics Audit/5. The Hostname Filter/The Hostname Filter - CXL Institute.mp4 30.56 MB
2. Conversion research/17. Google Analytics Audit/6. IP Filters/IP Filters - CXL Institute.mp4 44.49 MB
2. Conversion research/17. Google Analytics Audit/7. Default Channel Group/Default Channel Group - CXL Institute.mp4 47.48 MB
2. Conversion research/17. Google Analytics Audit/8. Site Crawl/Site Crawl - CXL Institute.mp4 39.93 MB
2. Conversion research/17. Google Analytics Audit/9. Content Grouping and Query Parameters/Content Grouping and Query Parameters - CXL Institute.mp4 51.77 MB
3. How to run testing/18. How to run tests/2. Wireframing/Wireframing.mp4 14.37 MB
3. How to run testing/20. Statistics for AB testing/0. Intro/Statistics for AB testing - CXL Institute.mp4 25.26 MB
3. How to run testing/20. Statistics for AB testing/1. Basics of Causal Inference/Basics of Causal Inference - CXL Institute.mp4 179.49 MB
3. How to run testing/20. Statistics for AB testing/10. Communicating Statistical Results/Communicating Statistical Results - CXL Institute.mp4 171.39 MB
3. How to run testing/20. Statistics for AB testing/2. Statistical Significance & Other Estimates/Statistical Significance & Other Estimates - CXL Institute.mp4 130.52 MB
3. How to run testing/20. Statistics for AB testing/3. Statistical Power & Sample Size Calculations/Statistical Power & Sample Size Calculations - CXL Institute.mp4 163.61 MB
3. How to run testing/20. Statistics for AB testing/4. Multivariate Tests/Multivariate Tests - CXL Institute.mp4 73.46 MB
3. How to run testing/20. Statistics for AB testing/5. Running Concurrent AB Tests/Running Concurrent AB Tests - CXL Institute.mp4 65.26 MB
3. How to run testing/20. Statistics for AB testing/6. Tests With Multiple Outcomes/Tests With Multiple Outcomes - CXL Institute.mp4 39.2 MB
3. How to run testing/20. Statistics for AB testing/7. Non-binomial data/Non-binomial data - CXL Institute.mp4 104.81 MB
3. How to run testing/20. Statistics for AB testing/8. Statistics for Percentage Change/Statistics for Percentage Change - CXL Institute.mp4 68.59 MB
3. How to run testing/20. Statistics for AB testing/9. Asking the Right Questions/Asking the Right Questions - CXL Institute.mp4 175.69 MB
3. How to run testing/21. AB testing mastery/0. Intro/AB testing mastery - CXL Institute.mp4 31.34 MB
3. How to run testing/21. AB testing mastery/1. History/History - CXL Institute.mp4 110.65 MB
3. How to run testing/21. AB testing mastery/10. Configure your AB test in your tool/Configure your AB test in your tool - CXL Institute.mp4 90.78 MB
3. How to run testing/21. AB testing mastery/11. How to calculate the length of your AB test/How to calculate the length of your AB test - CXL Institute.mp4 111.84 MB
3. How to run testing/21. AB testing mastery/12. Monitoring your AB test/Monitoring your AB test - CXL Institute.mp4 127.07 MB
3. How to run testing/21. AB testing mastery/13. AB test outcomes/AB test outcomes - CXL Institute.mp4 95.84 MB
3. How to run testing/21. AB testing mastery/14. Presenting your learnings/Presenting your learnings - CXL Institute.mp4 128.42 MB
3. How to run testing/21. AB testing mastery/15. Business case calculations/Business case calculations - CXL Institute.mp4 120.13 MB
3. How to run testing/21. AB testing mastery/16. Scaling up testing/Scaling up testing - CXL Institute.mp4 103.45 MB
3. How to run testing/21. AB testing mastery/17. Sharing and scaling insights/Sharing and scaling insights - CXL Institute.mp4 49.08 MB
3. How to run testing/21. AB testing mastery/18. Bonus Section/Bonus Section - CXL Institute.mp4 83.04 MB
3. How to run testing/21. AB testing mastery/2. The value/The value - CXL Institute.mp4 66.69 MB
3. How to run testing/21. AB testing mastery/3. When to use it/When to use it - CXL Institute.mp4 74.74 MB
3. How to run testing/21. AB testing mastery/4. Do you have enough data to conduct AB tests/Do you have enough data to conduct AB tests - CXL Institute.mp4 7.22 MB
3. How to run testing/21. AB testing mastery/5. Which KPI to pick/Which KPI to pick - CXL Institute.mp4 171.85 MB
3. How to run testing/21. AB testing mastery/6. Research to get insights for your AB tests/Research to get insights for your AB tests - CXL Institute.mp4 315.72 MB
3. How to run testing/21. AB testing mastery/7. Hypothesis setting/Hypothesis setting - CXL Institute.mp4 66.94 MB
3. How to run testing/21. AB testing mastery/8. Prioritize your AB tests/Prioritize your AB tests - CXL Institute.mp4 91.52 MB
3. How to run testing/21. AB testing mastery/9. Design, Develop, and QA your AB test/Design, Develop, and QA your AB test - CXL Institute.mp4 258.44 MB
3. How to run testing/22. Advanced experimentation analysis/0. Intro/Advanced experimentation analysis - CXL Institute.mp4 55.8 MB
3. How to run testing/22. Advanced experimentation analysis/1. Introduction/Introduction - CXL Institute.mp4 102.3 MB
3. How to run testing/22. Advanced experimentation analysis/2. Principles of Analysis & Metric Building/Principles of Analysis & Metric Building - CXL Institute.mp4 132.5 MB
3. How to run testing/22. Advanced experimentation analysis/3. Diving into Experimentation Analysis/Diving into Experimentation Analysis - CXL Institute.mp4 288.69 MB
3. How to run testing/22. Advanced experimentation analysis/4. Deep Experimental Understanding/Deep Experimental Understanding - CXL Institute.mp4 171.97 MB
3. How to run testing/22. Advanced experimentation analysis/5. I Have the Power (Analysis)/I Have the Power (Analysis) - CXL Institute.mp4 134.87 MB
3. How to run testing/22. Advanced experimentation analysis/6. Beyond AB testing – Part 1/Beyond AB testing – Part 1 - CXL Institute.mp4 129.05 MB
3. How to run testing/22. Advanced experimentation analysis/7. Beyond AB testing – Part 2/Beyond AB testing – Part 2 - CXL Institute.mp4 126.76 MB
3. How to run testing/22. Advanced experimentation analysis/8. Parting thoughts/Parting thoughts - CXL Institute.mp4 260.05 MB
4. Optimization strategies/23. Optimizing for B2B/0. Optimizing for B2B/Optimizing for B2B - CXL Institute.mp4 4.2 MB
4. Optimization strategies/23. Optimizing for B2B/1. What Makes Optimizing for B2B Different/What Makes Optimizing for B2B Different - CXL Institute.mp4 24.15 MB
4. Optimization strategies/23. Optimizing for B2B/2. Defining Goals in B2B Optimization/Defining Goals in B2B Optimization - CXL Institute.mp4 9.01 MB
4. Optimization strategies/23. Optimizing for B2B/3. Determining and Prioritizing Lead Type/Determining and Prioritizing Lead Type - CXL Institute.mp4 56.16 MB
4. Optimization strategies/23. Optimizing for B2B/4. Identifying & Optimizing for Personas/Identifying & Optimizing for Personas - CXL Institute.mp4 6.68 MB
4. Optimization strategies/23. Optimizing for B2B/5. Optimizing Calls-to-Action/Optimizing Calls-to-Action - CXL Institute.mp4 76.87 MB
4. Optimization strategies/23. Optimizing for B2B/6. Optimizing for Content/Optimizing for Content - CXL Institute.mp4 17.11 MB
4. Optimization strategies/23. Optimizing for B2B/7. Common Mistakes with Optimizing for B2B/Common Mistakes with Optimizing for B2B - CXL Institute.mp4 33.81 MB
4. Optimization strategies/24. Customer value optimization/0. Customer value optimization/Introduction.mp4 9.53 MB
4. Optimization strategies/24. Customer value optimization/1. What is the customer value optimization model/What is the Customer Value Optimization Model.mp4 22.34 MB
4. Optimization strategies/24. Customer value optimization/2. Step 1 determine market fit/Step 1 Determine Market Fit.mp4 26.27 MB
4. Optimization strategies/24. Customer value optimization/3. Step 2 creating a lead magnet/Step 2 Creating a Lead Magnet.mp4 15.35 MB
4. Optimization strategies/24. Customer value optimization/4. Examples of lead magnets/Examples of Lead Magnets.mp4 43.35 MB
4. Optimization strategies/24. Customer value optimization/5. Step 3 trip wire/Step 3 Trip Wire.mp4 18.27 MB
4. Optimization strategies/24. Customer value optimization/6. Examples of trip wires/Examples of Trip Wires.mp4 44.98 MB
4. Optimization strategies/24. Customer value optimization/7. Step 4 incorporating profit maximizers/Step 4 Incorporating Profit Maximizers.mp4 30.77 MB
4. Optimization strategies/24. Customer value optimization/8. Step 5 the return path/Step 5 The Return Path.mp4 28.37 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/0. Digital psychology & behavioral design training/Digital psychology & behavioral design training - CXL Instit.mp4 65.8 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/1. Psychology and media/Psychology and media - CXL Institute.mp4 112.8 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/10. Behavioral UI Description/Behavioral UI Description - CXL Institute.mp4 77.28 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/11. Behavioral UI Motivation/Behavioral UI Motivation - CXL Institute.mp4 197.2 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/12. Behavioral UI Pressure tactic/Behavioral UI Pressure tactic - CXL Institute.mp4 49.04 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/13. Behavioral UI Social influence/Behavioral UI Social influence - CXL Institute.mp4 48.23 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/14. Behavioral UI Deciding/Behavioral UI Deciding - CXL Institute.mp4 38.91 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/15. Behavioral UI Trust/Behavioral UI Trust - CXL Institute.mp4 52.93 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/16. Behavioral UI Reinforcer/Behavioral UI Reinforcer - CXL Institute.mp4 40.37 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/17. Designing processes/Designing processes - CXL Institute.mp4 113.65 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/18. Psychology inspired design/Psychology inspired design - CXL Institute.mp4 112.2 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/2. Our approach/Our approach - CXL Institute.mp4 171.46 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/3. Outcomes/Outcomes - CXL Institute.mp4 247.15 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/4. Emotional motivators/Emotional motivators - CXL Institute.mp4 357.91 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/5. Netflix sign-up emotional design audit/Netflix sign-up emotional design audit - CXL Institute.mp4 55.22 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/6. Behavioral media/Behavioral media - CXL Institute.mp4 91.46 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/7. Digital product places/Digital product places - CXL Institute.mp4 46.27 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/8. Digital locators & facilitators/Digital locators & facilitators - CXL Institute.mp4 98.56 MB
4. Optimization strategies/25. Digital psychology & behavioral design training/9. Behavioral UI/Behavioral UI - CXL Institute.mp4 117.35 MB
4. Optimization strategies/26. Applied neuromarketing/0. Intro/Applied neuromarketing - CXL Institute.mp4 5.95 MB
4. Optimization strategies/26. Applied neuromarketing/1. Brain fundamentals/Brain fundamentals - CXL Institute.mp4 65.06 MB
4. Optimization strategies/26. Applied neuromarketing/2. Control the attention/Control the attention - CXL Institute.mp4 51.71 MB
4. Optimization strategies/26. Applied neuromarketing/3. Emotional resonance/Emotional resonance - CXL Institute.mp4 75.89 MB
4. Optimization strategies/26. Applied neuromarketing/4. You have only 50 ms/You have only 50 ms - CXL Institute.mp4 91.48 MB
4. Optimization strategies/26. Applied neuromarketing/5. Implement core principles in your process/Implement core principles in your process - CXL Institute.mp4 40.61 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/0. Intro/Intro.mp4 8.02 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/1. Planning the Dream Team/Planning the Dream Team.mp4 36.57 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/2. Hiring the Dream Team/Hiring the Dream Team.mp4 65.62 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/3. Understanding CRO Within your Industry/Understanding CRO Within your Industry.mp4 22.05 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/4. Creating Program Goals/Creating Program Goals.mp4 33.91 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/5. Tips & Tricks for Early Success/Tips & Tricks for Early Success.mp4 46.61 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/6. Tracking Success/Tracking Success.mp4 41.03 MB
5. Conversion Optimization Program Mangement/27. How to Design, Roll Out, & Scale an Optimization Program/7. Scaling & Growth/Scaling & Growth.mp4 58.27 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/0. Intro/Intro.mp4 4.12 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/1. Overcoming hurdles/Overcoming Hurdles.mp4 36.68 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/2. Correcting misconceptions about CRO/Correcting Misconceptions about CRO.mp4 43.14 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/3. Building energy & interest/Building Energy & Interest.mp4 43.41 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/4. Campaigning for budget/Campaigning for Budget.mp4 15.25 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/5. Spreading Knowledge/Spreading Knowledge.mp4 21.95 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/6. Importance of Inclusion/Importance of Inclusion.mp4 33.22 MB
5. Conversion Optimization Program Mangement/28. Evangelizing for optimization in enterprise/7. Communicating AB Test Results/Communicating AB Test Results.mp4 35.62 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/0. Intro/Intro.mp4 4.8 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/1. Defining goals/Defining Goals.mp4 14.22 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/2. Getting the budget/Getting the Budget.mp4 16.51 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/3. Where to spend first/Where to Spend First.mp4 35.73 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/4. Mistakes when buying tools/Mistakes When Buying Tools.mp4 71.38 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/5. Measuring success/Measuring Success.mp4 16.78 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/6. Crawl, walk, run/Crawl, Walk, Run.mp4 47.28 MB
5. Conversion Optimization Program Mangement/29. Building your optimization technology stack/7. Growth and scaling/Growth and Scaling.mp4 23.04 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/0. Intro/CRO agency masterclass - CXL Institute.mp4 8.18 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/1. Who makes a good fit/Who makes a good fit - CXL Institute.mp4 139.94 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/10. Working with low volume clients/Working with low volume clients - CXL Institute.mp4 58.45 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/11. Skills sets and team composition/Skills sets and team composition - CXL Institute.mp4 176.33 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/12. Lessons learned running a CRO agency/Lessons learned running a CRO agency - CXL Institute.mp4 180.57 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/2. Productization/Productization - CXL Institute.mp4 330.95 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/3. Pricing/Pricing - CXL Institute.mp4 163.24 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/4. Lead generation/Lead generation - CXL Institute.mp4 557.93 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/5. Closing leads/Closing leads - CXL Institute.mp4 230.93 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/6. Proposals and contracts/Proposals and contracts - CXL Institute.mp4 85.82 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/7. Expectation setting/Expectation setting - CXL Institute.mp4 206.91 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/8. Client relationship lifecycle/Client relationship lifecycle - CXL Institute.mp4 143.53 MB
5. Conversion Optimization Program Mangement/30. CRO agency masterclass/9. Redesign projects/Redesign projects - CXL Institute.mp4 104.84 MB
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